We offer many packages of Marketing Activities you can take advantage of, from building a marketing strategy to post production and delivery
White Paper – In-depth information that is thoroughly researched on a given topic (or up to 3 aligned topics) with information about the client’s solution at the end. This is to emphasize the client’s expertise and knowledge on the topic, as well as the need for the solution.
Blog (s) – The number of blogs depends on how many topic points are covered in the White Paper. Each blog will be a higher overview of the topic and the problems that the client’s solution solves. This is a more conversational tone and emphasizes problem/resolution more than providing information.
Top 10/Infographic/Video – Can be a top 10 list in a blog style or as an infographic. Taking the Top 10 problems/trends discussed in the white paper and how the client’s solution solves these problems/is aligned with these trends.
Customer Use Case – Doesn’t need to be specific with a real customer. Instead, focuses on a common challenge in a specific industry/vertical, the solution the client provided, and how the customer benefitted.
Email(s) – Number depends on how many unique audiences we want to address. Positioned for unique audiences/verticals/customers. Invitation to start the conversation and link back to the white paper, the blog, use case, and the Top 10/Infographic.
Webinar/Webcast – 30-minute presentation/video going into more detail about the thought-leadership aspect of the blog, how the client is positioned to help businesses solve their problems or expand their opportunities. Should include a checklist, flier, and use case.
Create a promotional 60 second video of the webinar – an overview of the event and promoting the video on social media
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Covering a single topic, positioning the client as a thought leader/providing information about how client resolves a pain point, and a CTA to learn more
Checklist – Great for best practices, a lot shorter than a blog and can be made into a graphic-rich pdf
One-page – Supporting the client’s solution, pdf that can be easily sent to a customer or printed out to be handed out at an event.
Customer Use Case – Doesn’t need to be specific with a real customer. Instead, focuses on a common challenge in a specific industry/vertical, the solution the client provided, and how the customer benefitted.
Social media Management for the campaign – scheduled posts – Across a variety of outlets linking back to all the assets.
E-book – Detailed information thoroughly researched on a topic, higher level than a white paper, but more in-depth than a blog or article. Conversational and can be humorous. Graphically rich and easy to read, shouldn’t take more than 5-7 minutes.
Explains the E-book topics in bite-size chunks, usually bulleted format and drives traffic to the e-book, and contact page.
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Infographic – Visual display of the e-book topics in bite-size pieces, could be included as the graphic for the blog post.
Email(s) – Number depends on how many unique audiences we want to address. Positioned for unique audiences/verticals/customers. Invitation to start the conversation and link back to the e-book and Infographic.
Social media Management for the campaign – scheduled posts – Across a variety of outlets linking back to all the assets.
